Relating Americans’ Responses to the Marketization of Armed Self-Defense to Their Understandings of the Second Amendment

We investigate Americans consumers’ responses to the intensive marketization of armed defense against criminals in relation to their understandings of the right to bear arms. We relate consumer responses to understandings of the Second Amendment across four dimensions, and examine the interface of these understandings with freedoms, morality, and regulation.



Citation:

Michelle Barnhart, Aimee Huff, and Inara Scott (2019) ,"Relating Americans’ Responses to the Marketization of Armed Self-Defense to Their Understandings of the Second Amendment", in NA - Advances in Consumer Research Volume 47, eds. Rajesh Bagchi, Lauren Block, and Leonard Lee, Duluth, MN : Association for Consumer Research, Pages: 135-141.

Authors

Michelle Barnhart, Oregon State University, USA
Aimee Huff, Oregon State University, USA
Inara Scott, Oregon State University, USA



Volume

NA - Advances in Consumer Research Volume 47 | 2019



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