Digital Platforms and the Intensive Marketization of the Second-Hand Clothing Market

Prior works on market dynamics investigate the role of humans and nonhumans in market (de)formation. We complement them by showing how the emergence of digital platforms transforms existing amateur-to-amateur markets. Our ethnographic data shows that digital platforms are intensive marketization devices amplifying competition between users while excluding less efficient ones.


Elodie Juge, Isabelle Collin-Lachaud, and Anissa Pomies (2019) ,"Digital Platforms and the Intensive Marketization of the Second-Hand Clothing Market", in NA - Advances in Consumer Research Volume 47, eds. Rajesh Bagchi, Lauren Block, and Leonard Lee, Duluth, MN : Association for Consumer Research, Pages: 135-141.


Elodie Juge, University of Lille, France
Isabelle Collin-Lachaud, University of Lille, France
Anissa Pomies, Emlyon Business School, France


NA - Advances in Consumer Research Volume 47 | 2019

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