Marketization of Care: How Consumers Navigate the Commoditized Eldercare Services Market
This study expands upon prior research on how consumers manage tensions around utilizing marketplace resources for performing intimate tasks by investigating intensive marketization of the eldercare industry. It delineates consumers’ subjective experiences and attempts to minimize tensions by leveraging diverse resources to circumvent more heavily commoditized forms of service.
Ankita Kumar (2019) ,"Marketization of Care: How Consumers Navigate the Commoditized Eldercare Services Market", in NA - Advances in Consumer Research Volume 47, eds. Rajesh Bagchi, Lauren Block, and Leonard Lee, Duluth, MN : Association for Consumer Research, Pages: 135-141.
Ankita Kumar, Bucknell University, USA
NA - Advances in Consumer Research Volume 47 | 2019
L4. Attentional Breadth Moderates the Effect of Store Environments on Product Evaluation
Oliver B. Büttner, University of Duisburg-Essen
Benjamin G. Serfas, University of Duisburg-Essen
Daria Euler, University of Duisburg-Essen
Mathias Clemens Streicher, University of Innsbruck, Austria
J2. Consistence vs. Variety: The Effect of Temporal Orientation on Variety Seeking
YUAN ZHANG, Xiamen University
SHAOQING ZHANG, Quanzhou Normal University
Self-Producer`s Journey: Identity Construction and Transformation in Self-Production
S. Sinem Atakan, Ozyegin University, Turkey
Mina Seraj, Ozyegin University, Turkey