When Valuation Decreases With Duration of Ownership: the Influence of Mere Duration-Of-Ownership on Food Waste Behavior

We examine how the difference in duration of ownership affects food waste behavior. Across five experiments, we provide evidence for a novel duration-of-ownership effect and its process, where the same food items are more likely to be wasted when they are owned for a longer duration.



Citation:

Jieru Xie and Rajesh Bagchi (2019) ,"When Valuation Decreases With Duration of Ownership: the Influence of Mere Duration-Of-Ownership on Food Waste Behavior", in NA - Advances in Consumer Research Volume 47, eds. Rajesh Bagchi, Lauren Block, and Leonard Lee, Duluth, MN : Association for Consumer Research, Pages: 911-912.

Authors

Jieru Xie, Virginia Tech, USA
Rajesh Bagchi, Virginia Tech, USA



Volume

NA - Advances in Consumer Research Volume 47 | 2019



Share Proceeding

Featured papers

See More

Featured

C10. Beyond Self-control: A Field Exploration of the Interactive Effect between Cue-induced and Prospective Decision Making on Long-term Weight Loss

Wanyu Li, McGill University, Canada
Laurette Dube, McGill University, Canada
Yu Ma, McGill University, Canada

Read More

Featured

The Impact of Anthropomorphized Cute Brands on Consumer Preferences for Distinctive and Majority-Endorsed Products

Marina Puzakova, Lehigh University
Nevena T Koukova, Lehigh University

Read More

Featured

Emotion, Scientific Reasoning, and Judgments of Scientific Evidence

Caitlin Drummond, University of Michigan, USA
Baruch Fischhoff, Carnegie Mellon University, USA

Read More

Engage with Us

Becoming an Association for Consumer Research member is simple. Membership in ACR is relatively inexpensive, but brings significant benefits to its members.