When Valuation Decreases With Duration of Ownership: the Influence of Mere Duration-Of-Ownership on Food Waste Behavior

We examine how the difference in duration of ownership affects food waste behavior. Across five experiments, we provide evidence for a novel duration-of-ownership effect and its process, where the same food items are more likely to be wasted when they are owned for a longer duration.



Citation:

Jieru Xie and Rajesh Bagchi (2019) ,"When Valuation Decreases With Duration of Ownership: the Influence of Mere Duration-Of-Ownership on Food Waste Behavior", in NA - Advances in Consumer Research Volume 47, eds. Rajesh Bagchi, Lauren Block, and Leonard Lee, Duluth, MN : Association for Consumer Research, Pages: 911-912.

Authors

Jieru Xie, Virginia Tech, USA
Rajesh Bagchi, Virginia Tech, USA



Volume

NA - Advances in Consumer Research Volume 47 | 2019



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