Distinguish Justifiability From Evaluability in Single Versus Joint Evaluation
Does a given attribute exert more influence in JE or SE? Three experiments, including a field experiment, find that the answer depends on two distinct characteristics of the attribute—evaluability and justifiability: Low-evaluability attributes are more influential in JE, and low-justifiability attributes are more influential in SE.
Xilin Li and Christopher Hsee (2019) ,"Distinguish Justifiability From Evaluability in Single Versus Joint Evaluation", in NA - Advances in Consumer Research Volume 47, eds. Rajesh Bagchi, Lauren Block, and Leonard Lee, Duluth, MN : Association for Consumer Research, Pages: 232-236.
Xilin Li, University of Chicago, USA
Christopher Hsee, University of Chicago, USA
NA - Advances in Consumer Research Volume 47 | 2019
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