Seeing the Attraction: the Attraction Effect in Choices Between Visual Stimuli

This research investigates whether and when the attraction effect occurs for visually-presented stimuli. Evidence from four pre-registered experiments showed that the visual attraction effect does exist and is stronger when people were prompted to consider the trade-offs between attributes.



Citation:

Jiaqian(Jane) Wang and Oleg Urminsky (2019) ,"Seeing the Attraction: the Attraction Effect in Choices Between Visual Stimuli", in NA - Advances in Consumer Research Volume 47, eds. Rajesh Bagchi, Lauren Block, and Leonard Lee, Duluth, MN : Association for Consumer Research, Pages: 232-236.

Authors

Jiaqian(Jane) Wang, University of Chicago, USA
Oleg Urminsky, University of Chicago, USA



Volume

NA - Advances in Consumer Research Volume 47 | 2019



Share Proceeding

Featured papers

See More

Featured

The Re-Mediation of Consumer/Brand Relationships Through Voice Shopping: The Case of Amazon Echo

Johanna Franziska Gollnhofer, University of Southern Denmark, Denmark

Read More

Featured

G10. The Effects of self-construal on evaluations of brand logo colors

Eunmi Jeon, Sungkyunkwan University
Myungwoo Nam, Georgia Tech, USA

Read More

Featured

Emotion, Scientific Reasoning, and Judgments of Scientific Evidence

Caitlin Drummond, University of Michigan, USA
Baruch Fischhoff, Carnegie Mellon University, USA

Read More

Engage with Us

Becoming an Association for Consumer Research member is simple. Membership in ACR is relatively inexpensive, but brings significant benefits to its members.