Seeing the Attraction: the Attraction Effect in Choices Between Visual Stimuli
This research investigates whether and when the attraction effect occurs for visually-presented stimuli. Evidence from four pre-registered experiments showed that the visual attraction effect does exist and is stronger when people were prompted to consider the trade-offs between attributes.
Citation:
Jiaqian(Jane) Wang and Oleg Urminsky (2019) ,"Seeing the Attraction: the Attraction Effect in Choices Between Visual Stimuli", in NA - Advances in Consumer Research Volume 47, eds. Rajesh Bagchi, Lauren Block, and Leonard Lee, Duluth, MN : Association for Consumer Research, Pages: 232-236.
Authors
Jiaqian(Jane) Wang, University of Chicago, USA
Oleg Urminsky, University of Chicago, USA
Volume
NA - Advances in Consumer Research Volume 47 | 2019
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