Seeing the Attraction: the Attraction Effect in Choices Between Visual Stimuli
This research investigates whether and when the attraction effect occurs for visually-presented stimuli. Evidence from four pre-registered experiments showed that the visual attraction effect does exist and is stronger when people were prompted to consider the trade-offs between attributes.
Jiaqian(Jane) Wang and Oleg Urminsky (2019) ,"Seeing the Attraction: the Attraction Effect in Choices Between Visual Stimuli", in NA - Advances in Consumer Research Volume 47, eds. Rajesh Bagchi, Lauren Block, and Leonard Lee, Duluth, MN : Association for Consumer Research, Pages: 232-236.
Jiaqian(Jane) Wang, University of Chicago, USA
Oleg Urminsky, University of Chicago, USA
NA - Advances in Consumer Research Volume 47 | 2019
The Re-Mediation of Consumer/Brand Relationships Through Voice Shopping: The Case of Amazon Echo
Johanna Franziska Gollnhofer, University of Southern Denmark, Denmark
G10. The Effects of self-construal on evaluations of brand logo colors
Eunmi Jeon, Sungkyunkwan University
Myungwoo Nam, Georgia Tech, USA
Emotion, Scientific Reasoning, and Judgments of Scientific Evidence
Caitlin Drummond, University of Michigan, USA
Baruch Fischhoff, Carnegie Mellon University, USA