8F Does Feeling Ignorant Give Us More Control?
This research attempts to further distinguish between variants of uncertainty in a novel way. We investigate aleatory (chance) and epistemic (knowledge) uncertainty in their effect of perceived control. We find that aleatory uncertainty leads to lower perceptions of control whereas epistemic uncertainty leads to higher perceptions of control.
Donald Ryan Gaffney, Robert Wyer Jr., and Frank R. Kardes (2019) ,"8F Does Feeling Ignorant Give Us More Control?", in NA - Advances in Consumer Research Volume 47, eds. Rajesh Bagchi, Lauren Block, and Leonard Lee, Duluth, MN : Association for Consumer Research, Pages: 970-970.
Donald Ryan Gaffney, University of Cincinnati, USA
Robert Wyer Jr., University of Cincinnati, USA
Frank R. Kardes, University of Cincinnati, USA
NA - Advances in Consumer Research Volume 47 | 2019
Narrative Transportation and Cognitive Responses: The Other Side of the Story
Rebecca Krause, Northwestern University, USA
Derek Rucker, Northwestern University, USA
How Categories Transform Markets through Non-Collective, Non-Strategic Collaboration
Pierre-Yann Dolbec, Concordia University, Canada
Shanze Khan, Concordia University, Canada
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Chuck Howard, University of British Columbia, Canada
David Hardisty, University of British Columbia, Canada
Abigail Sussman, University of Chicago, USA
Melissa Knoll, Consumer Financial Protection Bureau