8F Does Feeling Ignorant Give Us More Control?
This research attempts to further distinguish between variants of uncertainty in a novel way. We investigate aleatory (chance) and epistemic (knowledge) uncertainty in their effect of perceived control. We find that aleatory uncertainty leads to lower perceptions of control whereas epistemic uncertainty leads to higher perceptions of control.
Donald Ryan Gaffney, Robert Wyer Jr., and Frank R. Kardes (2019) ,"8F Does Feeling Ignorant Give Us More Control?", in NA - Advances in Consumer Research Volume 47, eds. Rajesh Bagchi, Lauren Block, and Leonard Lee, Duluth, MN : Association for Consumer Research, Pages: 970-970.
Donald Ryan Gaffney, University of Cincinnati, USA
Robert Wyer Jr., University of Cincinnati, USA
Frank R. Kardes, University of Cincinnati, USA
NA - Advances in Consumer Research Volume 47 | 2019
How Incremental Theory Enhances or Reduces Charitable Giving
Alyssa Yoon, Korea University, Korea
Jongwon Park, Korea University, Korea
Brand’s Moral Character Predominates in Brand Perception and Evaluation
Mansur Khamitov, Nanyang Technological University, Singapore
Rod Duclos, Western University, Canada
E11. Influence of ethical beliefs and trust on purchase decisions: The moderating effect of involvement
Marija Banovic, Aarhus University
Athanasios Krystallis, Athens University of Economics and Business, Greece