19O Your Time For Me, My Time For You: Consumers’ Asymmetric Response to Interpersonal Usage of Time
The present research explores whether consumers vary in their levels of appreciation upon interpersonal usage of time. Our results show that consumers perceive time as deserving greater appreciation when they receive time from others than when they spend time for others.
Citation:
Yookyung Park, Yuna Choe, and Youjae Yi (2019) ,"19O Your Time For Me, My Time For You: Consumers’ Asymmetric Response to Interpersonal Usage of Time", in NA - Advances in Consumer Research Volume 47, eds. Rajesh Bagchi, Lauren Block, and Leonard Lee, Duluth, MN : Association for Consumer Research, Pages: 986-986.
Authors
Yookyung Park, Seoul National University, South Korea
Yuna Choe, Texas A&M University, USA
Youjae Yi, Seoul National University, South Korea
Volume
NA - Advances in Consumer Research Volume 47 | 2019
Share Proceeding
Featured papers
See MoreFeatured
Always Trust in Your Friends? Cross-cultural Effects of Review Source and Incentives on Trustworthiness
Dionysius Ang, Leeds University Business School
Featured
Situation Neglect Underlies Both Psychological Myopia and Psychological Hyperopia
Sarah Wei, University of Warwick
Christopher Hsee, University of Chicago, USA
Featured
Influence of Visual Crowding and Space Between Products on Consumer Choice
Ana Scekic, HEC Paris, France
Selin Atalay, Frankfurt School of Finance and Management, Germany
Cathy Liu Yang, HEC Paris, France
Peter Ebbes, HEC Paris, France