19O Your Time For Me, My Time For You: Consumers’ Asymmetric Response to Interpersonal Usage of Time

The present research explores whether consumers vary in their levels of appreciation upon interpersonal usage of time. Our results show that consumers perceive time as deserving greater appreciation when they receive time from others than when they spend time for others.



Citation:

Yookyung Park, Yuna Choe, and Youjae Yi (2019) ,"19O Your Time For Me, My Time For You: Consumers’ Asymmetric Response to Interpersonal Usage of Time", in NA - Advances in Consumer Research Volume 47, eds. Rajesh Bagchi, Lauren Block, and Leonard Lee, Duluth, MN : Association for Consumer Research, Pages: 986-986.

Authors

Yookyung Park, Seoul National University, South Korea
Yuna Choe, Texas A&M University, USA
Youjae Yi, Seoul National University, South Korea



Volume

NA - Advances in Consumer Research Volume 47 | 2019



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