19O Your Time For Me, My Time For You: Consumers’ Asymmetric Response to Interpersonal Usage of Time
The present research explores whether consumers vary in their levels of appreciation upon interpersonal usage of time. Our results show that consumers perceive time as deserving greater appreciation when they receive time from others than when they spend time for others.
Citation:
Yookyung Park, Yuna Choe, and Youjae Yi (2019) ,"19O Your Time For Me, My Time For You: Consumers’ Asymmetric Response to Interpersonal Usage of Time", in NA - Advances in Consumer Research Volume 47, eds. Rajesh Bagchi, Lauren Block, and Leonard Lee, Duluth, MN : Association for Consumer Research, Pages: 986-986.
Authors
Yookyung Park, Seoul National University, South Korea
Yuna Choe, Texas A&M University, USA
Youjae Yi, Seoul National University, South Korea
Volume
NA - Advances in Consumer Research Volume 47 | 2019
Share Proceeding
Featured papers
See MoreFeatured
With or Without You: When Second Person Pronouns Engage Listeners
Grant M Packard, Wilfrid Laurier University, Canada
Jonah Berger, University of Pennsylvania, USA
Featured
When do More Options Produce Worse Choice?
Shannon Duncan, Columbia University, USA
Ulf Bockenholt, Northwestern University, USA
Eric J Johnson, Columbia University, USA
Featured
Flavor Fatigue: How Cognitive Depletion Reduces Enjoyment of Complex Flavors
Rhonda Hadi, Oxford University, UK
Dan Rubin, St. John’s University
Diogo Hildebrand, Baruch College, USA
Thomas Kramer, University of California Riverside, USA