(No) Privacy Please: Power Distance Beliefs and Response to Privacy Breaches

In a recent survey, over 90% consumers said they were very concerned about internet privacy. However, these concerns are often not backed by actions. We argue that power distance beliefs shape the extent to which consumers hold tech firms accountable for privacy breaches and subsequently, their responses to these breaches.


Shilpa Madan and Krishna Savani (2019) ,"(No) Privacy Please: Power Distance Beliefs and Response to Privacy Breaches", in NA - Advances in Consumer Research Volume 47, eds. Rajesh Bagchi, Lauren Block, and Leonard Lee, Duluth, MN : Association for Consumer Research, Pages: 190-195.


Shilpa Madan, Columbia University, USA
Krishna Savani, Nanyang Technological University, Singapore


NA - Advances in Consumer Research Volume 47 | 2019

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