19B Online Shopping Cart Abandonment: a Consumer Mindset Perspective
Online shopping cart abandonment (SCA) is prevalent but under-researched. This work advances understanding the drivers of SCA—specifically, the role of consumer mindsets. Through three studies we evince abstract (vs. concrete) mindsets affect the likelihood of SCA, product involvement as the underlying mechanism, and the moderating role of product descriptions.
Citation:
Chrissy Martins, Dan Rubin, Diogo Hildebrand, and Veronika Ilyuk (2019) ,"19B Online Shopping Cart Abandonment: a Consumer Mindset Perspective", in NA - Advances in Consumer Research Volume 47, eds. Rajesh Bagchi, Lauren Block, and Leonard Lee, Duluth, MN : Association for Consumer Research, Pages: 983-983.
Authors
Chrissy Martins, Iona College, USA
Dan Rubin, St. John’s University, USA
Diogo Hildebrand, Baruch College, USA
Veronika Ilyuk, Hofstra University, USA
Volume
NA - Advances in Consumer Research Volume 47 | 2019
Share Proceeding
Featured papers
See MoreFeatured
I’m Just Trying to Help: How Volunteers’ Social Media Posts Alter Support for Charitable Organizations
Michelle Daniels, Arizona State University, USA
Kirk Kristofferson, Ivey Business School
Andrea Morales, Arizona State University, USA
Featured
Round It Up: Preference Exists for Rounded Totals (PERT)
Varun Sharma, Bocconi University, Italy
aradhna krishna, University of Michigan, USA
Zachary Estes, Bocconi University, Italy
Featured
Secret Consumption in Close Relationships
Kelley Gullo, Duke University, USA
Danielle J Brick, University of New Hampshire
Gavan Fitzsimons, Duke University, USA