19B Online Shopping Cart Abandonment: a Consumer Mindset Perspective

Online shopping cart abandonment (SCA) is prevalent but under-researched. This work advances understanding the drivers of SCA—specifically, the role of consumer mindsets. Through three studies we evince abstract (vs. concrete) mindsets affect the likelihood of SCA, product involvement as the underlying mechanism, and the moderating role of product descriptions.


Chrissy Martins, Dan Rubin, Diogo Hildebrand, and Veronika Ilyuk (2019) ,"19B Online Shopping Cart Abandonment: a Consumer Mindset Perspective", in NA - Advances in Consumer Research Volume 47, eds. Rajesh Bagchi, Lauren Block, and Leonard Lee, Duluth, MN : Association for Consumer Research, Pages: 983-983.


Chrissy Martins, Iona College, USA
Dan Rubin, St. John’s University, USA
Diogo Hildebrand, Baruch College, USA
Veronika Ilyuk, Hofstra University, USA


NA - Advances in Consumer Research Volume 47 | 2019

Share Proceeding

Featured papers

See More


Less Time, More Procrastination? The Impact of Time Pressure on Task Initiation

Jing Jiang, Renmin University of China
Alisa Yinghao Wu, Columbia University, USA

Read More


N4. Induction of Construal-Level Mindset via Surprise and the Follow-up Effect on Consumer Evaluations and Judgments

Atul A Kulkarni, University of Missouri, USA
Joëlle Vanhamme, EDHEC Business School, France

Read More


Potions and Antidotes for Jekyll: What Summons Moral Identity in Product Choices

Young Joo Cho, Korea University, Korea
Y. Rin Yoon, Korea University, Korea
Jongwon Park, Korea University, Korea

Read More

Engage with Us

Becoming an Association for Consumer Research member is simple. Membership in ACR is relatively inexpensive, but brings significant benefits to its members.