19B Online Shopping Cart Abandonment: a Consumer Mindset Perspective

Online shopping cart abandonment (SCA) is prevalent but under-researched. This work advances understanding the drivers of SCA—specifically, the role of consumer mindsets. Through three studies we evince abstract (vs. concrete) mindsets affect the likelihood of SCA, product involvement as the underlying mechanism, and the moderating role of product descriptions.


Chrissy Martins, Dan Rubin, Diogo Hildebrand, and Veronika Ilyuk (2019) ,"19B Online Shopping Cart Abandonment: a Consumer Mindset Perspective", in NA - Advances in Consumer Research Volume 47, eds. Rajesh Bagchi, Lauren Block, and Leonard Lee, Duluth, MN : Association for Consumer Research, Pages: 983-983.


Chrissy Martins, Iona College, USA
Dan Rubin, St. John’s University, USA
Diogo Hildebrand, Baruch College, USA
Veronika Ilyuk, Hofstra University, USA


NA - Advances in Consumer Research Volume 47 | 2019

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