16C the Empty Self: Addressing Dual Self-Discrepancies

The empty self, experiencing dual self-discrepancies in agency and communion, may clarify when consumers engage in compensatory strategies that repair emotions or resolve self-discrepancies. Two experiments reveal that focusing on discrepancy-resolution goals through high construals and feeling efficacious to achieve the goal redirects the empty self to actually tackle self-discrepancies.



Citation:

You Jin (Julia) Jeong (2019) ,"16C the Empty Self: Addressing Dual Self-Discrepancies", in NA - Advances in Consumer Research Volume 47, eds. Rajesh Bagchi, Lauren Block, and Leonard Lee, Duluth, MN : Association for Consumer Research, Pages: 976-976.

Authors

You Jin (Julia) Jeong, Northwestern University, USA



Volume

NA - Advances in Consumer Research Volume 47 | 2019



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