Scarcity and Intertemporal Choice: an Integrative Framework

Current theories largely purport that scarcity leads to short-sighted decisions. However, contradictory findings exist that these theories cannot account for. We propose a new theory for the effects of scarcity on intertemporal choice that reconciles existing work and offers novel predictions for when scarcity leads to decisions favoring the longer-term.


Eesha Sharma, Stephanie Tully, and Xiang Wang (2019) ,"Scarcity and Intertemporal Choice: an Integrative Framework", in NA - Advances in Consumer Research Volume 47, eds. Rajesh Bagchi, Lauren Block, and Leonard Lee, Duluth, MN : Association for Consumer Research, Pages: 309-314.


Eesha Sharma, Dartmouth College, USA
Stephanie Tully, University of Southern California, USA
Xiang Wang, University of Florida, USA


NA - Advances in Consumer Research Volume 47 | 2019

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