Scarcity and Intertemporal Choice: an Integrative Framework

Current theories largely purport that scarcity leads to short-sighted decisions. However, contradictory findings exist that these theories cannot account for. We propose a new theory for the effects of scarcity on intertemporal choice that reconciles existing work and offers novel predictions for when scarcity leads to decisions favoring the longer-term.


Eesha Sharma, Stephanie Tully, and Xiang Wang (2019) ,"Scarcity and Intertemporal Choice: an Integrative Framework", in NA - Advances in Consumer Research Volume 47, eds. Rajesh Bagchi, Lauren Block, and Leonard Lee, Duluth, MN : Association for Consumer Research, Pages: 309-314.


Eesha Sharma, Dartmouth College, USA
Stephanie Tully, University of Southern California, USA
Xiang Wang, University of Florida, USA


NA - Advances in Consumer Research Volume 47 | 2019

Share Proceeding

Featured papers

See More


Deviating from the Majority When Resources Are Scarce: The Effect of Resource Scarcity on Preference for Minority-endorsed Products

Xiushuang Gong, Jiangnan University
Yafeng Fan, Tsinghua University
Ying Ding, Renmin University of China

Read More


A Complete Consumer Journey: Tracking Motivation in the Marketplace

Jacob Suher, Portland State University
Szu-chi Huang, Stanford University, USA
Leonard Lee, National University of Singapore, Singapore

Read More


P4. Consistent Price Endings Increase Consumers Perceptions of Cheapness

Shih-Chieh Chuang, National Chung Cheng University
Yin-Hui Cheng, National Taichung University of Education

Read More

Engage with Us

Becoming an Association for Consumer Research member is simple. Membership in ACR is relatively inexpensive, but brings significant benefits to its members.