Patient For Candy Or Cash? the Robustness of Impatience Across Affect-Rich and Affect-Poor Resources

Extensive prior research concludes that affect-rich goods inspire more impatience. However, the prior findings confound discounting and diminishing marginal utility. Five studies that either measure and correct for or avoid the confound find no differences in present bias, but lower long-run discounting (more patience) for goods than money.


Oleg Urminsky and Timothy Kim (2019) ,"Patient For Candy Or Cash? the Robustness of Impatience Across Affect-Rich and Affect-Poor Resources", in NA - Advances in Consumer Research Volume 47, eds. Rajesh Bagchi, Lauren Block, and Leonard Lee, Duluth, MN : Association for Consumer Research, Pages: 309-314.


Oleg Urminsky, University of Chicago, USA
Timothy Kim, University of Chicago, USA


NA - Advances in Consumer Research Volume 47 | 2019

Share Proceeding

Featured papers

See More


A2. A Window to the Brand's Soul: How Models' Eyes Affect Consumers' Attitudes

Maria Giulia Trupia, IESE Business School
Martina Cossu, Bocconi University, Italy
Zachary Estes, Bocconi University, Italy

Read More


Meaningful Numbers: Consumer Response to Verbal Reaffirmation of Numerical Nutrition Information

Steffen Jahn, University of Goettingen, Germany
Monique Breaz, University of Goettingen, Germany
Till Dannewald, Wiesbaden Business School
Yasemin Boztug, University of Goettingen, Germany

Read More


When Consumers Choose for Others, Their Preferences Diverge from Their Own Salient Goals

Olya Bullard, University of Winnipeg

Read More

Engage with Us

Becoming an Association for Consumer Research member is simple. Membership in ACR is relatively inexpensive, but brings significant benefits to its members.