8K Villains Are Lonely Too! How Loneliness Influence Consumers’ Preference For Superhero and Supervillain Products
The literature suggests that in an attempt to create or restore social inclusion, lonely individuals may pursue unique products. However, we suspect that despite being unique, products with villain symbols represent immoral social outcasts. Therefore, lonely individuals are likely to demonstrate less positive attitude towards products with such symbols.
Sirajul Arefin Shibly and Jinfeng Jiao (2019) ,"8K Villains Are Lonely Too! How Loneliness Influence Consumers’ Preference For Superhero and Supervillain Products", in NA - Advances in Consumer Research Volume 47, eds. Rajesh Bagchi, Lauren Block, and Leonard Lee, Duluth, MN : Association for Consumer Research, Pages: 990-990.
Sirajul Arefin Shibly, SUNY Binghamton, USA
Jinfeng Jiao, SUNY Binghamton, USA
NA - Advances in Consumer Research Volume 47 | 2019
Spreading of Alternatives Without a Perception of Choice
Kurt P. Munz, New York University, USA
Vicki G. Morwitz, New York University, USA
O1. Choice, Rejection, and Context Effects
Shih-Chieh Chuang, National Chung Cheng University
Yin-Hui Cheng, National Taichung University of Education
G6. Brightness Increases More Positive Views of Humanity and Prosocial Behavior of People Low in Moral Identity Internalization
Jun Yan, University of Manitoba, Canada
Luke Zhu, University of Manitoba, Canada
Fang Wan, University of Manitoba, Canada