19R How to Make Everyday Life More of an Experience: Employ Rituals

We tested whether rituals would help consumers see the moments they live through feel like more of an experience. An experiment that varied the use of rituals with material goods versus experiences found, as predicted, that rituals boosted perceptions of having an experience for consumers in the material goods condition.


Samuel Park and Kathleen Vohs (2019) ,"19R How to Make Everyday Life More of an Experience: Employ Rituals", in NA - Advances in Consumer Research Volume 47, eds. Rajesh Bagchi, Lauren Block, and Leonard Lee, Duluth, MN : Association for Consumer Research, Pages: 986-986.


Samuel Park, University of Minnesota, USA
Kathleen Vohs, University of Minnesota, USA


NA - Advances in Consumer Research Volume 47 | 2019

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