We Succeeded Together, Now What: Relationship Power and Sequential Decisions in Couples’ Joint Goal Pursuits
This research demonstrates that after making successful progress on a joint goal married partners who have less relationship power are less likely to make goal-inconsistent individual choices, because they demonstrate greater concern with the impact of their individual decisions on the joint goal.
Hristina Nikolova and Gergana Nenkov (2019) ,"We Succeeded Together, Now What: Relationship Power and Sequential Decisions in Couples’ Joint Goal Pursuits", in NA - Advances in Consumer Research Volume 47, eds. Rajesh Bagchi, Lauren Block, and Leonard Lee, Duluth, MN : Association for Consumer Research, Pages: 790-791.
Hristina Nikolova, Boston College, USA
Gergana Nenkov, Boston College, USA
NA - Advances in Consumer Research Volume 47 | 2019
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