19P the Effect of Busyness on Consumer Preference For Joint Consumption
In two studies, we find that perception of busyness (“I have a lot of work to do”) decreases consumers’ anticipated enjoyment and likelihood of engaging in joint consumption. We propose that such effects occur because perception of busyness leads to a decrease in consumers’ perceived control over their time.
Jaewoo Lee and Frederic F Brunel (2019) ,"19P the Effect of Busyness on Consumer Preference For Joint Consumption", in NA - Advances in Consumer Research Volume 47, eds. Rajesh Bagchi, Lauren Block, and Leonard Lee, Duluth, MN : Association for Consumer Research, Pages: 981-981.
Jaewoo Lee, Boston University, USA
Frederic F Brunel, Boston University, USA
NA - Advances in Consumer Research Volume 47 | 2019
Trust in the Holy or the Material: The Combined Impact of Religiousness and Materialism on Life Satisfaction
Kelly Gabriel, Vilanova University, USA
Aronte Bennett, Vilanova University, USA
The Effect of Psychological Control on Temporal Discounting: Conceptual and Methodological Implications
Kelly Kiyeon Lee, Georgetown University, USA
Selin A. Malkoc, Ohio State University, USA
Derek Rucker, Northwestern University, USA
B4. Prestige is the Truth: Luxury Branding Drives for Fairness Perception of Non-physical Attribute Based Dynamic Pricing
Edward Yuhang Lai, Virginia Tech, USA
Cindy Yoonjoung Heo, Ecole hôtelière de Lausanne