19P the Effect of Busyness on Consumer Preference For Joint Consumption

In two studies, we find that perception of busyness (“I have a lot of work to do”) decreases consumers’ anticipated enjoyment and likelihood of engaging in joint consumption. We propose that such effects occur because perception of busyness leads to a decrease in consumers’ perceived control over their time.


Jaewoo Lee and Frederic F Brunel (2019) ,"19P the Effect of Busyness on Consumer Preference For Joint Consumption", in NA - Advances in Consumer Research Volume 47, eds. Rajesh Bagchi, Lauren Block, and Leonard Lee, Duluth, MN : Association for Consumer Research, Pages: 981-981.


Jaewoo Lee, Boston University, USA
Frederic F Brunel, Boston University, USA


NA - Advances in Consumer Research Volume 47 | 2019

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