Man Versus Ai: Resisting Technology in Symbolic Consumption

In this research, we seek to answer the fundamental question of when and why people are reluctant to accept Artificial Agent (AA) recommendations. We found that consumers were reluctant to accept a recommendation from an AA when the recommended product or service was based in a uniquely human area.



Citation:

Kiwan Park and Yaeri Kim (2019) ,"Man Versus Ai: Resisting Technology in Symbolic Consumption", in NA - Advances in Consumer Research Volume 47, eds. Rajesh Bagchi, Lauren Block, and Leonard Lee, Duluth, MN : Association for Consumer Research, Pages: 804-806.

Authors

Kiwan Park, Seoul National University, South Korea
Yaeri Kim, Seoul National University, South Korea



Volume

NA - Advances in Consumer Research Volume 47 | 2019



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