Man Versus Ai: Resisting Technology in Symbolic Consumption
In this research, we seek to answer the fundamental question of when and why people are reluctant to accept Artificial Agent (AA) recommendations. We found that consumers were reluctant to accept a recommendation from an AA when the recommended product or service was based in a uniquely human area.
Kiwan Park and Yaeri Kim (2019) ,"Man Versus Ai: Resisting Technology in Symbolic Consumption", in NA - Advances in Consumer Research Volume 47, eds. Rajesh Bagchi, Lauren Block, and Leonard Lee, Duluth, MN : Association for Consumer Research, Pages: 804-806.
Kiwan Park, Seoul National University, South Korea
Yaeri Kim, Seoul National University, South Korea
NA - Advances in Consumer Research Volume 47 | 2019
Stacy Wood, North Carolina State University
When Novices have more Influence than Experts: Empirical Evidence from Online Peer Reviews
Peter Nguyen, Ivey Business School
Xin (Shane) Wang, Western University, Canada
Xi Li, City University of Hong Kong
June Cotte, Ivey Business School
Increasing Consumption of Larger Product Sizes through Symbolic Congruity: Size Label Color and Product Temperature
Seth Ketron, East Carolina University
Nancy Spears, University of North Texas