Liking, Loving, and Buying: Linking Facebook Engagements to Consumer Purchase Frequency

Few marketers know if Social Network Advertising affects consumer purchases. By matching store visit data from 1,122 brand loyalty program members with their Facebook brand engagements, the authors compare the impact of types of digital consumer engagement on purchase frequency. Results indicate some engagements are associated with increased purchase frequency.


Timothy James Halloran and Richard J Lutz (2019) ,"Liking, Loving, and Buying: Linking Facebook Engagements to Consumer Purchase Frequency", in NA - Advances in Consumer Research Volume 47, eds. Rajesh Bagchi, Lauren Block, and Leonard Lee, Duluth, MN : Association for Consumer Research, Pages: 615-616.


Timothy James Halloran, Georgia Tech, USA
Richard J Lutz, University of Florida, USA


NA - Advances in Consumer Research Volume 47 | 2019

Share Proceeding

Featured papers

See More


Format Neglect?: How Different Rank Claim Formats Influence Preference

Julio Sevilla, University of Georgia, USA
Mathew S. Isaac, Seattle University
Rajesh Bagchi, Virginia Tech, USA

Read More


O5. The Effect of Synchrony on Non-Human Objects Involved in the Synchronous Performance

Xiaoyin YE, Xiamen University
Jun YE, Xiamen University

Read More


Changes in Social Values in the United States – 1976-2017: Is a New Age of Tribalism Emerging?

Eda Gurel-Atay, Independent Researcher
Johnny Chen, University of Oregon, USA
Wang Suk Suh, University of Oregon, USA
Lynn R. Kahle, University of Oregon, USA

Read More

Engage with Us

Becoming an Association for Consumer Research member is simple. Membership in ACR is relatively inexpensive, but brings significant benefits to its members.