Harnessing Dynamic Measures of Conflict to Investigate Decisions Under Risk

Although conflict plays an integral role in both the subjective experience and theoretical understanding of decisions under risk, conflict itself is rarely studied directly. We show that measuring mouse-trajectories allows a sensitive measure of decision conflict, and that by harnessing that conflict, researchers can gain insight into the decision process.


Paul Edgar Stillman, Ian Krajbich, and Melissa Ferguson (2019) ,"Harnessing Dynamic Measures of Conflict to Investigate Decisions Under Risk", in NA - Advances in Consumer Research Volume 47, eds. Rajesh Bagchi, Lauren Block, and Leonard Lee, Duluth, MN : Association for Consumer Research, Pages: 858-859.


Paul Edgar Stillman, Yale University, USA
Ian Krajbich, Ohio State University, USA
Melissa Ferguson, Cornell University, USA


NA - Advances in Consumer Research Volume 47 | 2019

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