The 'Calories-Must-Be-Bad' Bias: How the Belief That Calories Are Unhealthy Increases the Choice Share of Less Nutritious Options

Consumers believe that calories are bad. However, they insufficiently realize that many nutritious foods also contain many calories. This results in a “calories-must-be-bad” bias which shifts calorie perceptions of unhealthy (healthy) foods upwards (downwards). This bias also reduces the perceived nutritional value and choice of more (versus less) nutritious options.



Citation:

Arnaud Monnier, Steven Sweldens, and Stefano Puntoni (2019) ,"The 'Calories-Must-Be-Bad' Bias: How the Belief That Calories Are Unhealthy Increases the Choice Share of Less Nutritious Options", in NA - Advances in Consumer Research Volume 47, eds. Rajesh Bagchi, Lauren Block, and Leonard Lee, Duluth, MN : Association for Consumer Research, Pages: 773-774.

Authors

Arnaud Monnier, Cornell University, USA
Steven Sweldens, Erasmus University Rotterdam, The Netherlands
Stefano Puntoni, Erasmus University Rotterdam, The Netherlands



Volume

NA - Advances in Consumer Research Volume 47 | 2019



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