An Under-Shooting Bias in Asymmetric Resource Problems

People are often faced with choices between accounts or options with more and fewer resources. We introduce a Two-Account Game to study asymmetric resource-competition problems and discover a systematic under-shooting bias. People tend to choose fewer-resource options, partly because they incorrectly assume others will choose the option with more resources.


Christopher Hsee, Xilin Li, Ying Zeng, and Alex Imas (2019) ,"An Under-Shooting Bias in Asymmetric Resource Problems", in NA - Advances in Consumer Research Volume 47, eds. Rajesh Bagchi, Lauren Block, and Leonard Lee, Duluth, MN : Association for Consumer Research, Pages: 232-236.


Christopher Hsee, University of Chicago, USA
Xilin Li, University of Chicago, USA
Ying Zeng, University of Chicago, USA
Alex Imas, Carnegie Mellon University, USA


NA - Advances in Consumer Research Volume 47 | 2019

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