An Under-Shooting Bias in Asymmetric Resource Problems

People are often faced with choices between accounts or options with more and fewer resources. We introduce a Two-Account Game to study asymmetric resource-competition problems and discover a systematic under-shooting bias. People tend to choose fewer-resource options, partly because they incorrectly assume others will choose the option with more resources.



Citation:

Christopher Hsee, Xilin Li, Ying Zeng, and Alex Imas (2019) ,"An Under-Shooting Bias in Asymmetric Resource Problems", in NA - Advances in Consumer Research Volume 47, eds. Rajesh Bagchi, Lauren Block, and Leonard Lee, Duluth, MN : Association for Consumer Research, Pages: 232-236.

Authors

Christopher Hsee, University of Chicago, USA
Xilin Li, University of Chicago, USA
Ying Zeng, University of Chicago, USA
Alex Imas, Carnegie Mellon University, USA



Volume

NA - Advances in Consumer Research Volume 47 | 2019



Share Proceeding

Featured papers

See More

Featured

Trust in the Holy or the Material: The Combined Impact of Religiousness and Materialism on Life Satisfaction

Kelly Gabriel, Vilanova University, USA
Aronte Bennett, Vilanova University, USA

Read More

Featured

M11. Motivated to Be Moral: The Effect of Nostalgia on Consumers’ Recycling Behavior

Xiadan Zhang, Renmin University of China
Xiushuang Gong, Jiangnan University
Jing Jiang, Renmin University of China

Read More

Featured

M3. #FOMO: How the Fear of Missing Out Drives Consumer Purchase Decisions

Michelle van Solt, Florida International University
Jessica Rixom, University of Nevada, Reno
Kimberly Taylor, Florida International University

Read More

Engage with Us

Becoming an Association for Consumer Research member is simple. Membership in ACR is relatively inexpensive, but brings significant benefits to its members.