An Under-Shooting Bias in Asymmetric Resource Problems
People are often faced with choices between accounts or options with more and fewer resources. We introduce a Two-Account Game to study asymmetric resource-competition problems and discover a systematic under-shooting bias. People tend to choose fewer-resource options, partly because they incorrectly assume others will choose the option with more resources.
Citation:
Christopher Hsee, Xilin Li, Ying Zeng, and Alex Imas (2019) ,"An Under-Shooting Bias in Asymmetric Resource Problems", in NA - Advances in Consumer Research Volume 47, eds. Rajesh Bagchi, Lauren Block, and Leonard Lee, Duluth, MN : Association for Consumer Research, Pages: 232-236.
Authors
Christopher Hsee, University of Chicago, USA
Xilin Li, University of Chicago, USA
Ying Zeng, University of Chicago, USA
Alex Imas, Carnegie Mellon University, USA
Volume
NA - Advances in Consumer Research Volume 47 | 2019
Share Proceeding
Featured papers
See MoreFeatured
Trust in the Holy or the Material: The Combined Impact of Religiousness and Materialism on Life Satisfaction
Kelly Gabriel, Vilanova University, USA
Aronte Bennett, Vilanova University, USA
Featured
M11. Motivated to Be Moral: The Effect of Nostalgia on Consumers’ Recycling Behavior
Xiadan Zhang, Renmin University of China
Xiushuang Gong, Jiangnan University
Jing Jiang, Renmin University of China
Featured
M3. #FOMO: How the Fear of Missing Out Drives Consumer Purchase Decisions
Michelle van Solt, Florida International University
Jessica Rixom, University of Nevada, Reno
Kimberly Taylor, Florida International University