Instagrammably Visual: the Impact of Social Media Logos on Aesthetically-Driven Consumption
Four studies document that exposure to social media logos activates a public mindset, thereby leading to choices of visually superior products. The effect is greater for heavy social media users and gets dampened when the consumption context is private. The authors theorize that transferability of visual qualities drives the effects.
Yoonho Jin and Amitava Chattopadhyay (2019) ,"Instagrammably Visual: the Impact of Social Media Logos on Aesthetically-Driven Consumption", in NA - Advances in Consumer Research Volume 47, eds. Rajesh Bagchi, Lauren Block, and Leonard Lee, Duluth, MN : Association for Consumer Research, Pages: 669-670.
Yoonho Jin, INSEAD, Singapore
Amitava Chattopadhyay, INSEAD, Singapore
NA - Advances in Consumer Research Volume 47 | 2019
Q10. Social Media Agency: Exploring the Role of Social Media Structures in Shaping Consumers’ Identity Projects
Gabrielle Patry-Beaudoin, Queens University, Canada
Jay Handelman, Queens University, Canada
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Nevena T Koukova, Lehigh University
Joydeep Srivastava, Temple University, USA
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Katherine C Lafreniere, University of Alberta, Canada
Sarah G Moore, University of Alberta, Canada