7M Sest: a New Integrative Model to Illustrate How Social Class, Economic System-Justification, and System Threats Jointly Influence Consumer Preferences

We test a new integrative model that explains how social class, economic system-justification, and relevant system threats jointly affect consumer preferences. Our findings address inconsistencies in system-justification theory and help to explain consumer preferences for offerings that are perceived as more symbolic of or antagonistic to the free-market economic system.



Citation:

Matthew Maxwell-Smith, Allison R. Johnson, June Cotte, Sharon Shavitt, and Steven Shepherd (2019) ,"7M Sest: a New Integrative Model to Illustrate How Social Class, Economic System-Justification, and System Threats Jointly Influence Consumer Preferences", in NA - Advances in Consumer Research Volume 47, eds. Rajesh Bagchi, Lauren Block, and Leonard Lee, Duluth, MN : Association for Consumer Research, Pages: 983-983.

Authors

Matthew Maxwell-Smith, Western University, Canada
Allison R. Johnson, Western University, Canada
June Cotte, Ivey Business School, Canada
Sharon Shavitt, University of Illinois at Urbana-Champaign, USA
Steven Shepherd, Oklahoma State University, USA



Volume

NA - Advances in Consumer Research Volume 47 | 2019



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