The Benefits of Corporate Social Responsibility (Csr) on Consumer Choice and Behavior For Individuals, Business and Society

Across four experiments we propose that salience of firm`s prosocial activities increases the preference for options with long-term benefits and lowers the preference for options with long-term costs in terms of focal firm’s products, products of other firms and general decision making. Consideration of future consequences is the suggested mediator.



Citation:

Hajar Fatemi and Laurette Dube (2019) ,"The Benefits of Corporate Social Responsibility (Csr) on Consumer Choice and Behavior For Individuals, Business and Society", in NA - Advances in Consumer Research Volume 47, eds. Rajesh Bagchi, Lauren Block, and Leonard Lee, Duluth, MN : Association for Consumer Research, Pages: 557-558.

Authors

Hajar Fatemi, University of Windsor, Canada
Laurette Dube, McGill University, Canada



Volume

NA - Advances in Consumer Research Volume 47 | 2019



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