13K Feeling At Ease in Adoption of Learning Technologies: Drivers and Mediator

In two studies, we investigate consumer adoption of learning technology, VoiceThread. The role of feelings of at-ease was found to drive perceptions towards VoiceThread. Extraversion was identified to drive feelings of at-ease and perceived importance was found to mediate the relationship between feeling low at-ease and intention to adopt Voicethread.



Citation:

Alonzo Altamirano, Jenny Lin, and Angeline Nariswari (2019) ,"13K Feeling At Ease in Adoption of Learning Technologies: Drivers and Mediator", in NA - Advances in Consumer Research Volume 47, eds. Rajesh Bagchi, Lauren Block, and Leonard Lee, Duluth, MN : Association for Consumer Research, Pages: 956-956.

Authors

Alonzo Altamirano, California State University Monterey Bay, USA
Jenny Lin, California State University Monterey Bay, USA
Angeline Nariswari, California State University, Monterey Bay



Volume

NA - Advances in Consumer Research Volume 47 | 2019



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