The Impact of Feedback on Recommendations: What Happens When Others Dislike the Recommendation

The current research examines what happens when a consumer recommends an experience to another person and receives positive versus negative feedback on this recommendation. In particular, we find that when consumers make other-focused recommendations, negative feedback is threatening, causing them to decrease their subsequent word of mouth for that experience.



Citation:

Virginia Weber, Jennifer Argo, and Spencer Moore (2019) ,"The Impact of Feedback on Recommendations: What Happens When Others Dislike the Recommendation", in NA - Advances in Consumer Research Volume 47, eds. Rajesh Bagchi, Lauren Block, and Leonard Lee, Duluth, MN : Association for Consumer Research, Pages: 286-290.

Authors

Virginia Weber, Deakin University, Australia
Jennifer Argo, University of Alberta, Canada
Spencer Moore, University of South Carolina, USA



Volume

NA - Advances in Consumer Research Volume 47 | 2019



Share Proceeding

Featured papers

See More

Featured

N9. Effects of Awe on Consumers’ Preferences for Bounded Brand Logos

Fei Cao, Renmin University of China
Xia Wang, Renmin University of China

Read More

Featured

Communicating Limited Financial Resources Increases Perceived Trustworthiness and Interpersonal Connection

Grant E. Donnelly, Harvard Business School, USA
Anne Wilson, Harvard Business School, USA
Ashley V. Whillans, Harvard Business School, USA
Michael Norton, Harvard Business School, USA

Read More

Featured

Teaching Old Dog New Tricks… and Old Bottles New Jeans. The Role of Implicit Theories in the Evaluation of Recycled Products

Alessandro Biraglia, University of Leeds
J. Josko Brakus, University of Leeds
Lucia Mannetti, Sapienza University of Rome
Ambra Brizi, Sapienza University of Rome

Read More

Engage with Us

Becoming an Association for Consumer Research member is simple. Membership in ACR is relatively inexpensive, but brings significant benefits to its members.