Graded and Context-Dependent Technology Associations: Why Using a Smartphone Can Signal Both More and Less Social Connection
Despite similar actual affordances, technologies, such as smartphones and laptops, can have different perceived affordances, and thus, differentially influence perceptions of how socially connected the technology user is. Moreover, we show that these perceptions depend on the user’s degree of interaction with the technology and the social context.
Citation:
Ann Schlosser and Rebecca Hamilton (2019) ,"Graded and Context-Dependent Technology Associations: Why Using a Smartphone Can Signal Both More and Less Social Connection", in NA - Advances in Consumer Research Volume 47, eds. Rajesh Bagchi, Lauren Block, and Leonard Lee, Duluth, MN : Association for Consumer Research, Pages: 286-290.
Authors
Ann Schlosser, University of Washington, USA
Rebecca Hamilton, Georgetown University, USA
Volume
NA - Advances in Consumer Research Volume 47 | 2019
Share Proceeding
Featured papers
See MoreFeatured
When Too much “I” is Bad for “Us”: The Detrimental Effect of Selfie on Self -Brand Connection.
MEHAK BHARTI, Nanyang Technological University, Singapore
Sharon Ng, Nanyang Technological University, Singapore
Featured
Cohesion or Coercion? Why Coordinated Behavior Backfires in Marketing Contexts
Noah VanBergen, University of Cincinnati, USA
Featured
How Categories Transform Markets through Non-Collective, Non-Strategic Collaboration
Pierre-Yann Dolbec, Concordia University, Canada
Shanze Khan, Concordia University, Canada