Graded and Context-Dependent Technology Associations: Why Using a Smartphone Can Signal Both More and Less Social Connection

Despite similar actual affordances, technologies, such as smartphones and laptops, can have different perceived affordances, and thus, differentially influence perceptions of how socially connected the technology user is. Moreover, we show that these perceptions depend on the user’s degree of interaction with the technology and the social context.



Citation:

Ann Schlosser and Rebecca Hamilton (2019) ,"Graded and Context-Dependent Technology Associations: Why Using a Smartphone Can Signal Both More and Less Social Connection", in NA - Advances in Consumer Research Volume 47, eds. Rajesh Bagchi, Lauren Block, and Leonard Lee, Duluth, MN : Association for Consumer Research, Pages: 286-290.

Authors

Ann Schlosser, University of Washington, USA
Rebecca Hamilton, Georgetown University, USA



Volume

NA - Advances in Consumer Research Volume 47 | 2019



Share Proceeding

Featured papers

See More

Featured

When Too much “I” is Bad for “Us”: The Detrimental Effect of Selfie on Self -Brand Connection.

MEHAK BHARTI, Nanyang Technological University, Singapore
Sharon Ng, Nanyang Technological University, Singapore

Read More

Featured

Cohesion or Coercion? Why Coordinated Behavior Backfires in Marketing Contexts

Noah VanBergen, University of Cincinnati, USA

Read More

Featured

How Categories Transform Markets through Non-Collective, Non-Strategic Collaboration

Pierre-Yann Dolbec, Concordia University, Canada
Shanze Khan, Concordia University, Canada

Read More

Engage with Us

Becoming an Association for Consumer Research member is simple. Membership in ACR is relatively inexpensive, but brings significant benefits to its members.