Graded and Context-Dependent Technology Associations: Why Using a Smartphone Can Signal Both More and Less Social Connection
Despite similar actual affordances, technologies, such as smartphones and laptops, can have different perceived affordances, and thus, differentially influence perceptions of how socially connected the technology user is. Moreover, we show that these perceptions depend on the user’s degree of interaction with the technology and the social context.
Ann Schlosser and Rebecca Hamilton (2019) ,"Graded and Context-Dependent Technology Associations: Why Using a Smartphone Can Signal Both More and Less Social Connection", in NA - Advances in Consumer Research Volume 47, eds. Rajesh Bagchi, Lauren Block, and Leonard Lee, Duluth, MN : Association for Consumer Research, Pages: 286-290.
Ann Schlosser, University of Washington, USA
Rebecca Hamilton, Georgetown University, USA
NA - Advances in Consumer Research Volume 47 | 2019
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