“On Eating Ugly”: How Political Ideology Shapes Preferences For Inferior Products

Although political ideology is known to shape preferences for conspicuous and typically superior products, this research shows that ideology influences preferences also for inconspicuous and sometimes inferior products. Across five experiments, conservatives evaluated inferior products more positively than liberals in an effort to maintain their beliefs in a balanced world.



Citation:

Monika Lisjak and Nailya Ordabayeva (2019) ,"“On Eating Ugly”: How Political Ideology Shapes Preferences For Inferior Products", in NA - Advances in Consumer Research Volume 47, eds. Rajesh Bagchi, Lauren Block, and Leonard Lee, Duluth, MN : Association for Consumer Research, Pages: 746-745.

Authors

Monika Lisjak, Arizona State University, USA
Nailya Ordabayeva, Boston College, USA



Volume

NA - Advances in Consumer Research Volume 47 | 2019



Share Proceeding

Featured papers

See More

Featured

Does a Blurry Background Make a High Roller? The Effects of Blurry versus Sharp Backgrounds on Consumers’ Risk-Taking Behavior

Yoonho Jin, INSEAD, Singapore
Amitava Chattopadhyay, INSEAD, Singapore

Read More

Featured

A11. When Political Neutrality Backfires

Ike Silver, University of Pennsylvania, USA
Alex Shaw, University of Chicago, USA
Rob Kurzban, University of Pennsylvania, USA

Read More

Featured

G9. The Voice From Afar: How Reverberation Affects Consumer Cognition

Johann Melzner, New York University, USA
Jochim Hansen, University of Salzburg

Read More

Engage with Us

Becoming an Association for Consumer Research member is simple. Membership in ACR is relatively inexpensive, but brings significant benefits to its members.