Consumer Minimalism As Identity Curation Process

Results from interviews across capsule wardrobe, tiny house, vanlife, and minimal lifestyle segments reveal the transition into minimalism is an identity curation process that includes defining the present self, maintaining focus on the present self during editing decisions (dispossession, retention, acquisition), and actively maintaining one’s collection of “just enough” possessions.


Daniele Mathras and Katherine Hayes (2019) ,"Consumer Minimalism As Identity Curation Process", in NA - Advances in Consumer Research Volume 47, eds. Rajesh Bagchi, Lauren Block, and Leonard Lee, Duluth, MN : Association for Consumer Research, Pages: 768-769.


Daniele Mathras, Northeastern University, USA
Katherine Hayes, Northeastern University, USA


NA - Advances in Consumer Research Volume 47 | 2019

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