Social Identity-Based Barriers to Pro-Environmental Consumer Behavior

Understanding factors that influence various consumers and their willingness to participate in environmental causes is increasingly important. We demonstrate that social observability negatively impacts current and future pro-environmental willingness for consumers low (but not high) in environmentalist social identity due to the threat of being misclassified into unwanted social identities.



Citation:

Frank Gregory Cabano, Noelle Nelson, and Rachel McDonald (2019) ,"Social Identity-Based Barriers to Pro-Environmental Consumer Behavior", in NA - Advances in Consumer Research Volume 47, eds. Rajesh Bagchi, Lauren Block, and Leonard Lee, Duluth, MN : Association for Consumer Research, Pages: 479-480.

Authors

Frank Gregory Cabano, University of Texas at El Paso, USA
Noelle Nelson, University of Oregon, USA
Rachel McDonald, Columbia University, USA



Volume

NA - Advances in Consumer Research Volume 47 | 2019



Share Proceeding

Featured papers

See More

Featured

Motion, Emotion, and Indulgence: How Movement Influences Consumption

Yegyu Han, Virginia Tech, USA
Rajesh Bagchi, Virginia Tech, USA
Syagnik Banerjee, University of Michigan at Flint

Read More

Featured

L3. Categorizing Engagement Behaviors from the Perspective of Customer Resources

Xianfang Zeng, University of Calgary, Canada
James Agarwal, University of Calgary, Canada
Mehdi Mourali, University of Calgary, Canada

Read More

Featured

Psychological Reactions to Human Versus Robotic Job Replacement

Armin Granulo, Technical University of Munich
Christopher Fuchs, Technical University of Munich
Stefano Puntoni, Erasmus University Rotterdam, The Netherlands

Read More

Engage with Us

Becoming an Association for Consumer Research member is simple. Membership in ACR is relatively inexpensive, but brings significant benefits to its members.