9A Charity Donation At Point of Sales - Do Good While Shopping!
In 2016 over $441 million was raised through checkout charity (Engage for Good 2017). Although the above-mentioned marketplace polls provide compelling evidence of consumer participation, the actual phenomenon is likely not as straightforward. This research attempts to provide a stepping stone towards conceptualizing and building a comprehensive checkout charity perspective.
Neel Das, Lubna Nafees, Unal O. Boya, and Anindita Das (2019) ,"9A Charity Donation At Point of Sales - Do Good While Shopping!", in NA - Advances in Consumer Research Volume 47, eds. Rajesh Bagchi, Lauren Block, and Leonard Lee, Duluth, MN : Association for Consumer Research, Pages: 965-965.
Neel Das, Appalachian State University, USA
Lubna Nafees, Appalachian State University, USA
Unal O. Boya, Appalachian State University, USA
Anindita Das, Appalachian State University, USA
NA - Advances in Consumer Research Volume 47 | 2019
Stacy Wood, North Carolina State University
Human or Robot? The Uncanny Valley in Consumer Robots
Noah Castelo, Columbia University, USA
Bernd Schmitt, Columbia University, USA
Miklos Sarvary, Columbia University, USA
L14. Christmas Decorations in September – What Happened to Halloween? The Effect of Prospective Event Markers on Time Perceptions and Attitudes Towards Promotions
Chaumanix Dutton, University of Southern California, USA
Kristin Diehl, University of Southern California, USA