9A Charity Donation At Point of Sales - Do Good While Shopping!

In 2016 over $441 million was raised through checkout charity (Engage for Good 2017). Although the above-mentioned marketplace polls provide compelling evidence of consumer participation, the actual phenomenon is likely not as straightforward. This research attempts to provide a stepping stone towards conceptualizing and building a comprehensive checkout charity perspective.



Citation:

Neel Das, Lubna Nafees, Unal O. Boya, and Anindita Das (2019) ,"9A Charity Donation At Point of Sales - Do Good While Shopping!", in NA - Advances in Consumer Research Volume 47, eds. Rajesh Bagchi, Lauren Block, and Leonard Lee, Duluth, MN : Association for Consumer Research, Pages: 965-965.

Authors

Neel Das, Appalachian State University, USA
Lubna Nafees, Appalachian State University, USA
Unal O. Boya, Appalachian State University, USA
Anindita Das, Appalachian State University, USA



Volume

NA - Advances in Consumer Research Volume 47 | 2019



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