Gender-Class Intersectionality: Identity Projects of Married Women in Urban India

We take an intersectionality perspective to comparatively assess how women from low and high social classes distinctly negotiate gender inequality in the patriarchal Indian society. Married women from different social classes adopt unique identity projects in a bid for empowerment, and to rise above being mere markers of taste.



Citation:

Tanuka Ghoshal and Russell W. Belk (2019) ,"Gender-Class Intersectionality: Identity Projects of Married Women in Urban India", in NA - Advances in Consumer Research Volume 47, eds. Rajesh Bagchi, Lauren Block, and Leonard Lee, Duluth, MN : Association for Consumer Research, Pages: 579-580.

Authors

Tanuka Ghoshal, Baruch College, USA
Russell W. Belk, York University, Canada



Volume

NA - Advances in Consumer Research Volume 47 | 2019



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