15A the Genealogy of Pantswear: a Longitudinal Expression of Feminine Empowerment

Pantswear has an extraordinarily controversial history that has evolved from social stigmatization to acceptance and back, throughout the past century. This study aims to illustrate the lineage of pantswear and its use as a symbolic meaning or as a mechanism to construct identity alongside growing feminine empowerment in American culture.


Lena Cavusoglu and Charla Mathwick (2019) ,"15A the Genealogy of Pantswear: a Longitudinal Expression of Feminine Empowerment", in NA - Advances in Consumer Research Volume 47, eds. Rajesh Bagchi, Lauren Block, and Leonard Lee, Duluth, MN : Association for Consumer Research, Pages: 961-961.


Lena Cavusoglu, Portland State University, USA
Charla Mathwick, Portland State University, USA


NA - Advances in Consumer Research Volume 47 | 2019

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