Let It Go: the Effect of Stress on Anonymous Self-Disclosure

Despite increasing concerns regarding information privacy and regulations that enhance consumers’ control over their personal data, consumers voluntarily share personal and sensitive information about themselves. We show that experiencing stress enhances consumers’ self-disclosure in anonymous settings, and that this effect can be eliminated by activating self-presentation goals.


Sinem Acar-Burkay and Daniela Carmen Cristian (2019) ,"Let It Go: the Effect of Stress on Anonymous Self-Disclosure", in NA - Advances in Consumer Research Volume 47, eds. Rajesh Bagchi, Lauren Block, and Leonard Lee, Duluth, MN : Association for Consumer Research, Pages: 423-424.


Sinem Acar-Burkay, USN School of Business, Norway
Daniela Carmen Cristian, City University of London, UK


NA - Advances in Consumer Research Volume 47 | 2019

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