Let It Go: the Effect of Stress on Anonymous Self-Disclosure

Despite increasing concerns regarding information privacy and regulations that enhance consumers’ control over their personal data, consumers voluntarily share personal and sensitive information about themselves. We show that experiencing stress enhances consumers’ self-disclosure in anonymous settings, and that this effect can be eliminated by activating self-presentation goals.


Sinem Acar-Burkay and Daniela Carmen Cristian (2019) ,"Let It Go: the Effect of Stress on Anonymous Self-Disclosure", in NA - Advances in Consumer Research Volume 47, eds. Rajesh Bagchi, Lauren Block, and Leonard Lee, Duluth, MN : Association for Consumer Research, Pages: 423-424.


Sinem Acar-Burkay, USN School of Business, Norway
Daniela Carmen Cristian, City University of London, UK


NA - Advances in Consumer Research Volume 47 | 2019

Share Proceeding

Featured papers

See More


M5. The More Expensive a Gift Is, the More It Is Appreciated? The Effect of Gift Price on Recipients’ Appreciation

Jooyoung Park, Peking University
MENGSHU CHEN, Tencent Holdings Limited

Read More


G10. The Effects of self-construal on evaluations of brand logo colors

Eunmi Jeon, Sungkyunkwan University
Myungwoo Nam, Georgia Tech, USA

Read More


Contested and Confused: The Influence of Social Others in Disrupting Body Projects

Aphrodite Vlahos, University of Melbourne, Australia
Marcus Phipps, University of Melbourne, Australia

Read More

Engage with Us

Becoming an Association for Consumer Research member is simple. Membership in ACR is relatively inexpensive, but brings significant benefits to its members.