13A Binge Watchers, Media Marathoners, and the Consumption of Multi-Episode Media Content

The current project explores the differences between those who plan their multi-episode video consumption sittings ("media marathoners") and those who do not ("binge watchers"). We find that this distinction reveals important differences which impact the antecedents of, consequences from, enjoyment of, participation in, and affect towards multi-episode media consumption.



Citation:

Amita Bhadauria, James A Muncy, and Rajesh Iyer (2019) ,"13A Binge Watchers, Media Marathoners, and the Consumption of Multi-Episode Media Content", in NA - Advances in Consumer Research Volume 47, eds. Rajesh Bagchi, Lauren Block, and Leonard Lee, Duluth, MN : Association for Consumer Research, Pages: 959-959.

Authors

Amita Bhadauria, Bradley University, USA
James A Muncy, Bradley University, USA
Rajesh Iyer, Bradley University, USA



Volume

NA - Advances in Consumer Research Volume 47 | 2019



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