13A Binge Watchers, Media Marathoners, and the Consumption of Multi-Episode Media Content

The current project explores the differences between those who plan their multi-episode video consumption sittings ("media marathoners") and those who do not ("binge watchers"). We find that this distinction reveals important differences which impact the antecedents of, consequences from, enjoyment of, participation in, and affect towards multi-episode media consumption.


Amita Bhadauria, James A Muncy, and Rajesh Iyer (2019) ,"13A Binge Watchers, Media Marathoners, and the Consumption of Multi-Episode Media Content", in NA - Advances in Consumer Research Volume 47, eds. Rajesh Bagchi, Lauren Block, and Leonard Lee, Duluth, MN : Association for Consumer Research, Pages: 959-959.


Amita Bhadauria, Bradley University, USA
James A Muncy, Bradley University, USA
Rajesh Iyer, Bradley University, USA


NA - Advances in Consumer Research Volume 47 | 2019

Share Proceeding

Featured papers

See More


J9. The Beautified Me is Me: How Interdependence Increase Usage of Beauty App

Qin Wang, Arizona State University, USA
Andrea Morales, Arizona State University, USA
Adriana Samper, Arizona State University, USA

Read More


Magic Hands? How Hand-Holding Appeal, Food Type, and Contamination Effects Impact Food Advertising Effectiveness

Chun-Tuan Chang, National Sun Yat-sen University
Xing-Yu (Marcos) Chu, Nanjing University
Chun-Chen Tsai, National Sun Yat-sen University
Dickson Tok, National Sun Yat-sen University

Read More


Tuition Myopia: Temporal Discounting Induces a Myopic Focus on the Costs of Higher Education

Haewon Yoon, Indiana University, USA
Yang Yang, University of Florida, USA
Carey K. Morewedge, Boston University, USA

Read More

Engage with Us

Becoming an Association for Consumer Research member is simple. Membership in ACR is relatively inexpensive, but brings significant benefits to its members.