Goal Pursuit Recommendations and Self-Conscious Emotions: Why and When the Form of Recommendation Affects Closeness and Motivation

Eight studies show that “concurrent” goal recommendations (recommending a goal-relevant product/service to others while mentioning an intention to try it oneself) compared to “traditional” goal recommendations (recommending a goal-relevant product/service to others without mentioning a trying intention) increase interpersonal closeness and goal motivation.



Citation:

Lauren Grewal, Peggy Liu, and Ernest Baskin (2019) ,"Goal Pursuit Recommendations and Self-Conscious Emotions: Why and When the Form of Recommendation Affects Closeness and Motivation", in NA - Advances in Consumer Research Volume 47, eds. Rajesh Bagchi, Lauren Block, and Leonard Lee, Duluth, MN : Association for Consumer Research, Pages: 598-599.

Authors

Lauren Grewal, Dartmouth College, USA
Peggy Liu, University of Pittsburgh, USA
Ernest Baskin, Saint Joseph's University, USA



Volume

NA - Advances in Consumer Research Volume 47 | 2019



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