Fashionably Late: Signaling Sociometric Status Through Conspicuous Consumption of Leisure Time

This research (N = 689) shows that late arrival time indicates sociometric status and is used to infer sociometric status of others. Consequently, observers, especially those with a high desire for status, are more likely to affiliate with late- (vs. on-time-) arriving targets and imitate their consumption choices.


Andy H. Ng, Kivilcim Dogerlioglu Demir, and Cenk Kocas (2019) ,"Fashionably Late: Signaling Sociometric Status Through Conspicuous Consumption of Leisure Time", in NA - Advances in Consumer Research Volume 47, eds. Rajesh Bagchi, Lauren Block, and Leonard Lee, Duluth, MN : Association for Consumer Research, Pages: 784-785.


Andy H. Ng, Sabanci University, Turkey
Kivilcim Dogerlioglu Demir, Sabanci University, Turkey
Cenk Kocas, Sabanci University, Turkey


NA - Advances in Consumer Research Volume 47 | 2019

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