12G the Affective Advantage in Social Network Search

Although people are closely connected, individuals lack the topographical perspective to know where they are located in the social network. Compared to people who used logic, those who relied on their feelings were more successful in identifying friends in their own network who could connect them to an employer.



Citation:

Daniel He (2019) ,"12G the Affective Advantage in Social Network Search", in NA - Advances in Consumer Research Volume 47, eds. Rajesh Bagchi, Lauren Block, and Leonard Lee, Duluth, MN : Association for Consumer Research, Pages: 973-973.

Authors

Daniel He, National University of Singapore, Singapore



Volume

NA - Advances in Consumer Research Volume 47 | 2019



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