Overcoming Consumption Limitations: a Study of Savvy and Motivated Migrant Consumers

This paper examines the experiences of migrant consumers in developing countries who acquire goods and engage in consumption practices outside of their immediate geographic locale. Our findings reveal the effort consumers expend and the underlying motivations to overcome the limitations of consumption access and choice in their local retail environments.



Citation:

Samantha Cross, Joseann Knight, and Bailey Wood (2019) ,"Overcoming Consumption Limitations: a Study of Savvy and Motivated Migrant Consumers", in NA - Advances in Consumer Research Volume 47, eds. Rajesh Bagchi, Lauren Block, and Leonard Lee, Duluth, MN : Association for Consumer Research, Pages: 526-526.

Authors

Samantha Cross, Iowa State University, USA
Joseann Knight, University of the West Indies, Jamaica
Bailey Wood, Creighton University, USA



Volume

NA - Advances in Consumer Research Volume 47 | 2019



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