Source, Form, and Form of the Source: a Malleable Monopoly Money Phenomena
Seven studies demonstrate a second-order monopoly-money (gift cards purchased using miles/points versus cash), denomination (gift cards purchased using $100/5x$20s), and face value ($100 converted from a foreign currency) effect. Money is subjectively valued as a function of its form and form of its source-the malleable monopoly money phenomena.
Citation:
Priya Raghubir and Shelle Santana (2019) ,"Source, Form, and Form of the Source: a Malleable Monopoly Money Phenomena", in NA - Advances in Consumer Research Volume 47, eds. Rajesh Bagchi, Lauren Block, and Leonard Lee, Duluth, MN : Association for Consumer Research, Pages: 281-285.
Authors
Priya Raghubir, New York University, USA
Shelle Santana, Harvard Business School, USA
Volume
NA - Advances in Consumer Research Volume 47 | 2019
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