Source, Form, and Form of the Source: a Malleable Monopoly Money Phenomena

Seven studies demonstrate a second-order monopoly-money (gift cards purchased using miles/points versus cash), denomination (gift cards purchased using $100/5x$20s), and face value ($100 converted from a foreign currency) effect. Money is subjectively valued as a function of its form and form of its source-the malleable monopoly money phenomena.



Citation:

Priya Raghubir and Shelle Santana (2019) ,"Source, Form, and Form of the Source: a Malleable Monopoly Money Phenomena", in NA - Advances in Consumer Research Volume 47, eds. Rajesh Bagchi, Lauren Block, and Leonard Lee, Duluth, MN : Association for Consumer Research, Pages: 281-285.

Authors

Priya Raghubir, New York University, USA
Shelle Santana, Harvard Business School, USA



Volume

NA - Advances in Consumer Research Volume 47 | 2019



Share Proceeding

Featured papers

See More

Featured

More Than Meets the Eye: The Influence of Tableware Aesthetics on Food Consumption

Chi Pham, UNSW Sydney
Nitika Garg, University of New South Wales

Read More

Featured

Brands as Complex Social Processes

Andrea Hemetsberger, University of Innsbruck, Austria
Hans Mühlbacher, International University of Monaco
Eric J Arnould, Aalto University, Finland

Read More

Featured

N7. Emotion Or Information? Effects Of Online Social Support On Customer Engagement

Chuang Wei, Tsinghua University
Maggie Wenjing Liu, Tsinghua University
Qichao Zhu, Tsinghua University

Read More

Engage with Us

Becoming an Association for Consumer Research member is simple. Membership in ACR is relatively inexpensive, but brings significant benefits to its members.