Can Marriage Help the Environment? Sustainable Consumption in Romantic Relationships

Our research examines how in a romantic relationship context partners’ sustainable (or unsustainable) consumption behaviors influence each other. Across three studies, we demonstrate that relationship power plays a key role in determining whether one behaves consistently with or balances balance their partner’s unsustainable consumption choices.



Citation:

Aylin Cakanlar, Hristina Nikolova, and Gergana Y. Nenkov (2019) ,"Can Marriage Help the Environment? Sustainable Consumption in Romantic Relationships", in NA - Advances in Consumer Research Volume 47, eds. Rajesh Bagchi, Lauren Block, and Leonard Lee, Duluth, MN : Association for Consumer Research, Pages: 483-484.

Authors

Aylin Cakanlar, Stockholm University, Sweden
Hristina Nikolova, Boston College, USA
Gergana Y. Nenkov, Boston College, USA



Volume

NA - Advances in Consumer Research Volume 47 | 2019



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