Can Marriage Help the Environment? Sustainable Consumption in Romantic Relationships

Our research examines how in a romantic relationship context partners’ sustainable (or unsustainable) consumption behaviors influence each other. Across three studies, we demonstrate that relationship power plays a key role in determining whether one behaves consistently with or balances balance their partner’s unsustainable consumption choices.



Citation:

Aylin Cakanlar, Hristina Nikolova, and Gergana Y. Nenkov (2019) ,"Can Marriage Help the Environment? Sustainable Consumption in Romantic Relationships", in NA - Advances in Consumer Research Volume 47, eds. Rajesh Bagchi, Lauren Block, and Leonard Lee, Duluth, MN : Association for Consumer Research, Pages: 483-484.

Authors

Aylin Cakanlar, Stockholm University, Sweden
Hristina Nikolova, Boston College, USA
Gergana Y. Nenkov, Boston College, USA



Volume

NA - Advances in Consumer Research Volume 47 | 2019



Share Proceeding

Featured papers

See More

Featured

The Effect of Future Focus on Self-Control is Moderated by Self-Efficacy

Rafay A Siddiqui, Hong Kong Polytechnic University
Jane Park, University of California Riverside, USA
Frank May, Virginia Tech, USA

Read More

Featured

Predicting memory-based consumer choices from recall and preferences

Zhihao Zhang, University of California Berkeley, USA
Aniruddha Nrusimha, University of California Berkeley, USA
Andrew Kayser, University of California, San Francisco
Ming Hsu, University of California Berkeley, USA

Read More

Featured

Seeing Brands Through Rose-Colored Lenses: When Fear of Being Taken Advantage Of Leads to Increased Trust

Steven Shepherd, Oklahoma State University, USA
Gavan Fitzsimons, Duke University, USA

Read More

Engage with Us

Becoming an Association for Consumer Research member is simple. Membership in ACR is relatively inexpensive, but brings significant benefits to its members.