Can Marriage Help the Environment? Sustainable Consumption in Romantic Relationships

Our research examines how in a romantic relationship context partners’ sustainable (or unsustainable) consumption behaviors influence each other. Across three studies, we demonstrate that relationship power plays a key role in determining whether one behaves consistently with or balances balance their partner’s unsustainable consumption choices.


Aylin Cakanlar, Hristina Nikolova, and Gergana Y. Nenkov (2019) ,"Can Marriage Help the Environment? Sustainable Consumption in Romantic Relationships", in NA - Advances in Consumer Research Volume 47, eds. Rajesh Bagchi, Lauren Block, and Leonard Lee, Duluth, MN : Association for Consumer Research, Pages: 483-484.


Aylin Cakanlar, Stockholm University, Sweden
Hristina Nikolova, Boston College, USA
Gergana Y. Nenkov, Boston College, USA


NA - Advances in Consumer Research Volume 47 | 2019

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