How Corporate Purpose Affects Employees’ Sustainable Behaviors: the Moderating Role of Autonomy and Culture

Companies increasingly talk about their higher purpose beyond profit maximization. This study proposes that employees’ awareness of their company’s higher purpose increases sustainable behaviors mediated by a reduction of justification strategies. Autonomy and sustainability culture moderate the mediated effect. The authors test the model using a survey of 297 employees.



Citation:

CB Bhattacharya, Sankar Sen, and Laura Marie Edinger-Schons (2019) ,"How Corporate Purpose Affects Employees’ Sustainable Behaviors: the Moderating Role of Autonomy and Culture", in NA - Advances in Consumer Research Volume 47, eds. Rajesh Bagchi, Lauren Block, and Leonard Lee, Duluth, MN : Association for Consumer Research, Pages: 456-458.

Authors

CB Bhattacharya, University of Pittsburgh, USA
Sankar Sen, Baruch College, USA
Laura Marie Edinger-Schons, University of Mannheim, Germany



Volume

NA - Advances in Consumer Research Volume 47 | 2019



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