Two Minds Meeting in the Middle: How Humanlike Technologies Lead to Dehumanization

The current research explores how consumers’ experiences with humanlike technologies change their perceptions about humanness. We find that as people perceive technological products more humanlike (i.e., having more mind), they perceive and treat actual people as being more object-like: dehumanization. The assimilation of the two “minds” underlies the dehumanization.


Hye-young Kim and Ann Lisa McGill (2019) ,"Two Minds Meeting in the Middle: How Humanlike Technologies Lead to Dehumanization", in NA - Advances in Consumer Research Volume 47, eds. Rajesh Bagchi, Lauren Block, and Leonard Lee, Duluth, MN : Association for Consumer Research, Pages: 352-358.


Hye-young Kim, University of Chicago, USA
Ann Lisa McGill, University of Chicago, USA


NA - Advances in Consumer Research Volume 47 | 2019

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