Good Buzz, Bad Buzz: Using Vibrotactile Feedback to Shape Consumer Choice

Nearly all consumers now carry a vibrating mobile device, yet how such vibrotactile feedback is perceived and influences consumer behavior is unclear. Two studies document that vibrations of intermediate (vs. long or short) length are perceived as rewarding and can be used to motivate purchase in a retailing context.


William Hampton and Christian Hildebrand (2019) ,"Good Buzz, Bad Buzz: Using Vibrotactile Feedback to Shape Consumer Choice", in NA - Advances in Consumer Research Volume 47, eds. Rajesh Bagchi, Lauren Block, and Leonard Lee, Duluth, MN : Association for Consumer Research, Pages: 35-39.


William Hampton, University of St. Gallen, Switzerland
Christian Hildebrand, University of St. Gallen, Switzerland


NA - Advances in Consumer Research Volume 47 | 2019

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