Horizontal Touch Interfaces and the Illusion of Discrete Content

Horizontal touch interface interactions (‘swipes’) differ from vertical interactions, creating illusions of content source separation where none exists. Two studies show that swiping between horizontal ‘panes’ of information inflates the perception of information, makes reviews appear more independent, and increases information accuracy perceptions when compared to users navigating vertically.


S. Adam Brasel (2019) ,"Horizontal Touch Interfaces and the Illusion of Discrete Content", in NA - Advances in Consumer Research Volume 47, eds. Rajesh Bagchi, Lauren Block, and Leonard Lee, Duluth, MN : Association for Consumer Research, Pages: 35-39.


S. Adam Brasel, Boston College, USA


NA - Advances in Consumer Research Volume 47 | 2019

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