Horizontal Touch Interfaces and the Illusion of Discrete Content

Horizontal touch interface interactions (‘swipes’) differ from vertical interactions, creating illusions of content source separation where none exists. Two studies show that swiping between horizontal ‘panes’ of information inflates the perception of information, makes reviews appear more independent, and increases information accuracy perceptions when compared to users navigating vertically.



Citation:

S. Adam Brasel (2019) ,"Horizontal Touch Interfaces and the Illusion of Discrete Content", in NA - Advances in Consumer Research Volume 47, eds. Rajesh Bagchi, Lauren Block, and Leonard Lee, Duluth, MN : Association for Consumer Research, Pages: 35-39.

Authors

S. Adam Brasel, Boston College, USA



Volume

NA - Advances in Consumer Research Volume 47 | 2019



Share Proceeding

Featured papers

See More

Featured

Paying to Purchase a Conversation Topic

Hillary Wiener, University at Albany
Joshua Wiener, Oklahoma State University, USA

Read More

Featured

I'm Scared, Want to Listen? Fear's Influence on Self-Disclosure

Anupama Mukund Bharadwaj, University of Washington, USA
Lea Dunn, University of Washington, USA
Joey Hoegg, University of British Columbia, Canada

Read More

Featured

When the Ends Do Not Justify Paying for the Means: Consumers Prefer Shifting Costs from Means to Goals

Franklin Shaddy, University of Chicago, USA
Ayelet Fishbach, University of Chicago, USA

Read More

Engage with Us

Becoming an Association for Consumer Research member is simple. Membership in ACR is relatively inexpensive, but brings significant benefits to its members.