17D the Variation of Preference Stability in Decision-Making Across Gain and Loss Domains

We augment Tversky and Kahneman (1981)’s traditional comparable view of decision-making across the gains and losses domains in that the stability of preference for the sure/risky options could be different for the gain versus loss domains. We argue that people’s preferences are relatively stable in the gain (vs. loss) domains.



Citation:

Jungkeun Kim, Yuanyuan (Gina) Cui, Ryan Wang, Raghunath Rao, and Akshay Rao (2019) ,"17D the Variation of Preference Stability in Decision-Making Across Gain and Loss Domains", in NA - Advances in Consumer Research Volume 47, eds. Rajesh Bagchi, Lauren Block, and Leonard Lee, Duluth, MN : Association for Consumer Research, Pages: 977-977.

Authors

Jungkeun Kim, Auckland University of Technology, New Zealand
Yuanyuan (Gina) Cui, Auckland University of Technology, New Zealand
Ryan Wang, University of Minnesota, USA
Raghunath Rao, University of Texas at Austin, USA
Akshay Rao, University of Minnesota, USA



Volume

NA - Advances in Consumer Research Volume 47 | 2019



Share Proceeding

Featured papers

See More

Featured

How Do Consumers React to Anthropomorphized Brand Alliance? Applying Interpersonal Expectations to Business-to-Business Relationships

DONGJIN HE, Hong Kong Polytechic University
Fangyuan Chen, Hong Kong Polytechic University
Yuwei Jiang, Hong Kong Polytechic University

Read More

Featured

When Consumers Choose for Others, Their Preferences Diverge from Their Own Salient Goals

Olya Bullard, University of Winnipeg

Read More

Featured

Ecce Machina Humana: Examining Competence and Warmth in Consumer Robots The two fundamental social judgment dimensions-competence and warmth-are as relevant for judging consumer robots as for humans. We find that competence has an increasing positive eff

Read More

Engage with Us

Becoming an Association for Consumer Research member is simple. Membership in ACR is relatively inexpensive, but brings significant benefits to its members.