13J What’S Next? the Role of Contemporary Technology in Shaping Consumers’ Product Discovery
Researchers have recently called for the exploration of artificially intelligent technologies entering the consumer – experience assemblage. The following project will qualitatively study online music streaming to explore consumers’ discovery of cultural products in technologically assisted fields. We will contribute towards consumption and technology literature and provide implications for the stakeholders involved.
Shahzeb Jafri and Eileen Fischer (2019) ,"13J What’S Next? the Role of Contemporary Technology in Shaping Consumers’ Product Discovery", in NA - Advances in Consumer Research Volume 47, eds. Rajesh Bagchi, Lauren Block, and Leonard Lee, Duluth, MN : Association for Consumer Research, Pages: 975-975.
Shahzeb Jafri, York University, Canada
Eileen Fischer, York University, Canada
NA - Advances in Consumer Research Volume 47 | 2019
“But, will you think it's important to use mouthwash?” How Visual Communication of a Set Impacts Perceived Set Completeness and Item Importance
Miaolei (Liam) Jia, University of Warwick, United Kingdom
Xiuping Li, National University of Singapore, Singapore
aradhna krishna, University of Michigan, USA
“Eww, It Has a Face!” Anthropomorphizing Food Products Deteriorates Consumption Experience
Roland Schroll, University of Innsbruck, Austria
Always Trust in Your Friends? Cross-cultural Effects of Review Source and Incentives on Trustworthiness
Dionysius Ang, Leeds University Business School