13J What’S Next? the Role of Contemporary Technology in Shaping Consumers’ Product Discovery

Researchers have recently called for the exploration of artificially intelligent technologies entering the consumer – experience assemblage. The following project will qualitatively study online music streaming to explore consumers’ discovery of cultural products in technologically assisted fields. We will contribute towards consumption and technology literature and provide implications for the stakeholders involved.


Shahzeb Jafri and Eileen Fischer (2019) ,"13J What’S Next? the Role of Contemporary Technology in Shaping Consumers’ Product Discovery", in NA - Advances in Consumer Research Volume 47, eds. Rajesh Bagchi, Lauren Block, and Leonard Lee, Duluth, MN : Association for Consumer Research, Pages: 975-975.


Shahzeb Jafri, York University, Canada
Eileen Fischer, York University, Canada


NA - Advances in Consumer Research Volume 47 | 2019

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