The Effect of a Temporal Separation Between Choosing and Buying on Purchase Incidence

Seven studies examine shopping cart abandonment as a function of whether purchase decisions are made immediately after product choice or following a temporal separation. The authors find that hedonic products are particularly likely to be abandoned and provide evidence for a dual process model based on feelings and reasons.


Gabriela Tonietto, Selin A. Malkoc, Stephen M. Nowlis, and Zhenling Jiang (2019) ,"The Effect of a Temporal Separation Between Choosing and Buying on Purchase Incidence", in NA - Advances in Consumer Research Volume 47, eds. Rajesh Bagchi, Lauren Block, and Leonard Lee, Duluth, MN : Association for Consumer Research, Pages: 146-151.


Gabriela Tonietto, Rutgers University, USA
Selin A. Malkoc, Ohio State University, USA
Stephen M. Nowlis, Washington University, USA
Zhenling Jiang, Washington University, USA


NA - Advances in Consumer Research Volume 47 | 2019

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