Conceptualizing and Measuring Integral Nostalgia

We develop and validate an 11-item scale to measure the extent to which consumers feel nostalgic for different time periods. The scale measures three dimensions of nostalgia – warmth, loss, and simplicity associated with the time – and better predicts nostalgic choices than alternative scales.



Citation:

Matthew Farmer and Caleb Warren (2019) ,"Conceptualizing and Measuring Integral Nostalgia", in NA - Advances in Consumer Research Volume 47, eds. Rajesh Bagchi, Lauren Block, and Leonard Lee, Duluth, MN : Association for Consumer Research, Pages: 553-554.

Authors

Matthew Farmer, University of Arizona, USA
Caleb Warren, University of Arizona, USA



Volume

NA - Advances in Consumer Research Volume 47 | 2019



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